We don’t tend to market BWC as a bespoke print company. We focus most of our efforts into our own designs which you can find in our shop here.
There is a small ‘but’ though. The main man at BWC used to play/coach American football (DL – Low in the depth chart – Google Redditch Arrows, probably before your time 😉 ). With that in mind, we are always happy to help out football teams with gear where we can.
We don’t sell helmets & pads – sorry
We do sell printed/stitched t-shirts, hoodies, polo shirts etc etc and can even offer a limited helmet decal service too!
We don’t go looking for work but we currently help out Shropshire Revolution, Birmingham Bulls, Worcestershire Black Knights & Worcester Royals. You can find some of the stuff we offer WBK& the Rev in our shop, just click their links. We can take the hard work of organising team orders by offering your team a space in our shop where your players can order what they need, when they need. Alternatively, if you prefer to do it the old fashioned way, you can always deal with us direct if you like! Either works!
Get in touch with us and we’ll be happy to talk to you about what we can offer you!
Well, it probably depends on what you are selling!
BWC has been selling on the Etsy Platform since Autumn 2017. We have a presence on other selling platforms but after running for a while now, Etsy is probably our favourite.
One thing is certain, we currently survive on Etsy alone. When we first setup our store it took a few weeks for our first sale to come through. Our second/third etc took nearly as long. But we persevered and sales started to trickle through on a fairly regular basis. A year and a half later, we kerching pretty much every day with weekends normally offering multiple sales per day.
I’ll talk to you about how we got running on Etsy.
Basically, we followed Etsy’s guidelines to get the ball rolling. We listed a bunch of items on day one. I think we kicked off with twenty listings. As per the guidance, we added as many photos as we could to each listing. We used all of the tags available, tried to make item descriptions clear and useful and we tried to make each listing title as search friendly as we could.
We would also cross post our listings on a previous incarnation of our website to make sure we were offering Google juicy links to follow.
As we were linking website to Etsy, we used Google Webmaster tools to let google know our website existed and to help with indexing on the search engine.
So back to Etsy itself. How did we help ourselves more?
We looked at competitor Etsy stores. You will always have competition! Our pricing is/was pretty much in line with our competitors from the get go. Our plan was to undercut the competition but we thought things through, kept our prices in the same ballpark and decided to win sales based on quality. We made absolutely sure that when we found a competitor with similar products, we made ours BETTER! be it better designs, higher quality (heavier) materials…..whatever gave us an advantage. This has been a winning strategy for the long term slog so far!
So our prices were right, what else? Shipping! Initially, we only shipped to the UK and Europe as we thought shipping further than our back garden would be a bit of a pain. It turns out that by restricting our reach, we were strangling sales like crazy! We opened up our store to worldwide sales (barring a few locations) and the floodgates opened.
Shipping costs are tricky. It costs a lot of money to ship our goods. Some gear is bulky and absorbing those costs within free postage wasn’t possible to us so where we do add shipping costs we keep them as low as we possibly can. We offer free shipping whenever we can though. We also offer upgraded shipping options. It costs the customer more but offers peace of mind. As a UK based seller, we’ve discovered that US based customers basically expect order tracking to be inclusive of our standard shipping option. Royal Mail does not offer tracking as a standard so we always make sure international customers are aware of this and give them the option to upgrade their shipping.
Final thing for now. We run loads of promotions. Regular sale events & we also offer coupons & discounts to motivate sales. This has been huge. Everyone wants the best price they can get afterall.
So a year and a half in. Can we make a living on Etsy? Not a chance – yet! We have to use multiple platforms and whilst our Etsy sales continue to rise nicely, we don’t see Etsy being a full time option for us in the short to medium term.
But, it’s the best selling platform for seller fees and the user interface is pretty decent.
Biggest con for Etsy. As a buyer, if you aren’t already aware of Etsy, are you likely to find our listings via google, and then…..Will you buy there? Good questions!
Welcome to Bad Wolf Clothes. We’re a print & embroidery company based in Wolverhampton, UK. We specialise in really cool clothing for Sci-Fi fans (as well as some other stuff too!) We host our shop over at Etsy. You can find us here:
Bad Wolf – Wolf = Wolverhampton Bad Wolf – See Doctor Who – Total geek fest!
Do we offer custom printing? Well yes, but we are really dialled into our Sci-Fi niche. We don’t really offer trade printing (we used to but it wasn’t fun). If you are looking for print/embroidery for your club, team, business etc, we probably aren’t the right place. If you want an embroidered Star Trek hoodie with your name stitched on……We are the geeks for you!
Do we have a physical shop? We are almost totally web only. We occasionally have a table at sci-fi conventions but we are basically dwellers of the internet. We use Etsy as our storefront to give you the security & confidence to shop with us. Check out our customer reviews…..We’re not bad 😉